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Privacy Policy

Overview

This privacy policy governs our online website shopserra.online and all subdomains. You consent to the data collection, use, disclosure and storage practices described in this privacy policy when you use any of our digital services, including when you access any content or videos.

Section 1 – How do we collect information?

We collect and/or receive information that is both directly provided to us, such as personal information provided when you visit our sites, make a purchase through our website, and sign up for an account or opt-in to loyalty programs or other communications, and information that is passively or automatically collected, such as non-personally identifiable information from your browser or device. This is referred to as the “information’ in this privacy policy.

Section 2 – What information do we directly receive or passively collect?

When you purchase something from our on-line store, as part of the buying and selling process, register for services, enter contests, express opinions, subscribe to one of our services such as email newsletters or text message updates, we directly receive and collect the information you give us such as: your name, address, telephone number and email address.

Serra, and our affiliates who include third party service providers, advertisers, advertising networks and platforms, agencies, and other partners may utilize passive methods for collecting various forms of Information about you, your computing device or any device used to access our digital sites or digital services. When you browse our digital sites or digital services, the following non-exhaustive list of information may be automatically collected: internet protocol (IP) or network address, your web browser application, the operating system used by your device, the name of your Internet Service Provider (ISP), browsing device settings, browser application settings, digital services and digital sites owned by Serra that you visited before and after your current session, the type of mobile device used to view Serra’s digital services, location information, specific advertisements and content you have interacted with or previously accessed or viewed or clicked on. Please review the section titled Cookies, Clear GIF’s and Other User and Ad-Targeting Technologies for additional information about how this Information may be collected and used.

Section 3 – Information we may receive from third parties

We may collect additional Information about you from third-party websites, social media platforms, such as, but not limited to Facebook, Twitter, Instagram, SnapChat (“Social Media Platforms”), and/or sources providing publicly-available information (e.g., from the U.S. Postal Service) to help us provide services to you, help prevent fraud, and for marketing and advertising purposes.

Information we may access about you, with your consent, may include, but is not limited to, your basic Social Media Platform information, your location data, your list of contacts, friends or followers and certain information about your activities on the Social Media Platform. Please keep in mind that when you provide Information to us on a third-party website or platform, the Information you provide may be separately collected by the third-party website or the Social Media Platform.

The Information we collect is covered by this Website Privacy Policy, and the Information the third-party website or Social Media Platform collects is subject to the third-party website or platform’s privacy policies. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your Information.

Section 4 – Cookies, Clear GIF’s and other User and Ad-Targeting Technologies

We collect the aforementioned Information by using certain technologies, such as cookies, clear gif’s or web beacons, and other technologies. Clear gif’s (also known as web beacons) are used in combination with cookies to help website operators understand how visitors interact with their websites. A clear gif is typically a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a site. The use of a clear gif allows the site to measure the actions of the visitor opening the page that contains the clear gif. It makes it easier to follow and record the activities of a recognized browser, such as the path of pages visited at a website. Third-party providers, advertisers, and/or partners may also view, edit, or set their own cookies or place web beacons. The use of these technologies by such third parties is subject to their own privacy policies and is not covered by this Website Privacy Policy, except as required by law.

“Cookies” are a small piece of data sent from a website and stored on the user's computer or device by the user's web browser while the user is browsing. Cookies allow us to operate and personalize our Services, assist with functionality of our Services, and to remember stateful information (such as items added in the shopping cart in an online store) or to record the browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past), as well as, to deliver targeted advertisements to you. “Session Variables” are similar to Cookies except that they remain on our servers and are not transferred to your computer or smartphone. Usage of a Cookies, Session Variables, Clear GIF’s or Ad-Targeting Technologies is in no way linked to Personally Identifiable Information, such as your name or address.

Section 5 – Consent

How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at info@shopserra.com or mailing us at: Serra 220 SW First Ave, Portland, OR, 97204, United States

Section 6 – How we use the Information

From time to time, we may: With your permission , provide updates to you or communicate with you about our Services or your account with us. Respond to your requests for Services, including, but not limited to, requests for notifications, newsletters, and updates. Answer questions and notify you of service updates. Contact you about additional or new products, programs or services that may be of interest to you. Apply the legal conditions (including, among others, our policies and terms of service) that govern the use of our Services and / or for the purposes for which you provided the Information. Provide assistance or support for the Services. Deliver personal or custom ads, offers and content as a result of your visits and / or your use of the Services or other websites, applications, platforms or online or mobile services, and analyze your interactions with and the performance of those ads. Review how you use the Services. Send gifts, cards, invitations or emails, if you use these services, to your designated recipients.

When you provide information about your social media account, this may allow us to deliver additional updates and information through these social media services including, provide you with exclusive content, personalize your online experience with the Services, send you the latest news, special offers and rewards, and allow you to share your experience and content through social media services.

We or a partner may use "cookies" or similar technologies to associate certain information with a randomized unique identifier that links your device or browser to that information. For an explanation on how these technologies work and how they can be used, refer to Section 4, Cookies, Clear GIF’s and other User and Ad-Targeting Technologies. On occasion, we may associate cookies, clear gif’s or web beacons with an anonymized version of the information you have provided. Our Website uses retargeting pixels from Google, Facebook and other ad networks to send or help our partners to send ads and offers based on demographic interests or demographic information. We may combine all the information we collect, for you for the purposes of this. Please visit their websites for their privacy policies and consent and opt-out mechanisms, or visit sties that may help block ad tracking, such as About Ads at http://optout.aboutads.info/

Section 7 – Opting Out and Disabling Cookies

Most web browsers are set up to accept cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some features of the Services may be difficult to use or inoperable. We may work with certain third-party companies that use techniques other than HTTP cookies to recognize your computer or device and/or to collect and record information about your web surfing activity, including those integrated with our Services. Please keep in mind that your web browser may not permit you to block the use of these techniques, and those browser settings that block conventional cookies may have no effect on such techniques. To learn more about Interest-Based Advertising or to opt-out of this type of advertising by those third parties that are members of DAA’s opt-out program, please go to http://optout.aboutads.info/.

Section 8 – Disclosure

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Payment:

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Section 9 – Third-Party Services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors , have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Links: When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Section 10 – Security

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Section 11 – Age of Consent

By using this site, you represent that you are at least the age of majority in your state or province of residence , or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

Section 12 – Changes to this Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Questions and Contact Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at info@shopserra.com or by mail at Serra

[Re: Privacy Compliance Officer]

[220 SW First Ave, Portland, OR, 97204, United States]